We wanted to capture the heart of a local favourite, a place where anyone can walk in and instantly feel at home, but with a fresh, modern twist. The logo nods to classic coffeehouse emblems while bursting to life in a bold palette of sky blue, pink, and yellow. The result is a brand that feels familiar yet exciting, balancing cozy tradition with a playful, energetic edge.

Every design choice, from the coffee cups to the wall signage, reflects the café’s social and lively spirit. We built a visual identity that flows seamlessly across print, packaging, and social media, packed with warmth, colour, and personality. The Hidden Bean is a space to hang out, connect, and enjoy creativity in every sip and every corner of the café.